We operate a plethora of sites. Some are updated a dozen times a day, some once a year.
The sites that generate the most amazing ROI are usually the ones that are most targeted. For example, we have a rarely updated site based loosely on finance. Today it generated a pithy 28 pageviews. The earnings for today: $18.18.
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that was a super-freak earnings there, the site averages a CPM above $100 (both this month and lifetime – it has been around since early 2005).
Don’t pass on something just because it doesn’t have the potential for 10 million pageviews. You can get by with 1000 sometimes.
3 Responses to Targeting & more targeting
Targetting & More Targetting by Blogging Pro
March 28th, 2007 at 7:06 pm
[...] Over on Tech Soapbox, Ahmed, one of the owners of the Bloggy Network, has written up a short post on why lower traffic blogs can be just as profitable as blogs getting thousands of uniques and continues to prove that it is just as much in the niche you chose as the traffic and other metrics you place on the blog. The sites that generate the most amazing ROI are usually the ones that are most targeted. For example, we have a rarely updated site based loosely on finance. Today it generated a pithy 28 pageviews. The earnings for today: $18.18. [...]
Wenig Zugriffe, viel Werbeeinnahmen? at (un)zeitgemäße betrachtungen
March 29th, 2007 at 7:35 am
[...] Sind das die ersten Anzeichen einer neuen Qualitätsdebatte? Robert Basic verlinkt auf einen Beitrag, der die Vorteile von sehr zielgruppenfokussierten Blogs anreißt. Eine Seite über Finanzthemen soll mit 28 Seitenaufrufen an einem Tag 18,18 Dollar erwirtschaften. Womit jener anhaltende Hype widerlegt wäre, dass nur mit Traffic und noch mehr Traffic (und seichten, billigen Inhalten) im Web Geld zu erwirtschaften sei. [...]
And I sold a site … - Tech Soapbox
November 2nd, 2007 at 4:21 pm
[...] thought I would mention it because I’ve mentioned it before (in regards to targeting). Plus it fits in with my latest [...]