Coupons coupons coupons (oh wait, people don't use them)

3 Jul

Greg Sterling loves coupons (or at least loves to talk about them :)). Many other analysts and writers in the local space also talk about coupons a lot.

Not to be snobbish, but I’ve never really cared for coupons. Yeah I will use one occasionally, but rarely do I go hunting and looking out for coupons.

And (to my surprise) it seems like I was in the majority. I was just reading today on how coupon usage had been declining for 16 years

. It took an extremely tanking economy to reverse that trend.

What am I getting at? So many people talk about how coupons are a great way to prove to businesses that online traffic converts … maybe they should look into some other method to prove the value of their traffic.

1 Response to Coupons coupons coupons (oh wait, people don't use them)


Will Coupon Code Increase Your Affiliate Sales? : Internet Marketing, Web Hosting, Making Money Online, and Web Design

July 19th, 2008 at 8:48 am

[...] I read Almed post about “What People Don’t Use Coupon“, and I finally find someone has the same thought of me that people actually don’t use [...]