Blog Networks – The Luster is (finally) Gone

21 Feb

I remember a time when Blog Networks were the it thing. Everyone and their mother was setting up blog networks. People actually cared when a name was changed from ‘Pajama Media’ to ‘Open Source Media’ (though I do agree OSM doesn’t sound very good).

Blogs were the path to easy riches.

About time reality set in.

Perusing around, I came across this sale: Parents Behaving Badly for sale. On its own not very notable, but what was interesting was that they were under the b5Media umbrella. For those that don’t remember, the network recently announced 2 million in funding.

This sale sets off some questions. What exactly does it mean to be ‘owned within the network’ – does b5 own it, or does Person X own it? If b5 owns it – how did it sell? If Person X – why is it under b5’s brand? I assume that b5media actually does own it, and Person X was just running it (and now wants out). But then – is Person X actually selling her ‘webmaster’ position? Can she even do that? Is there some sort of easy answer I just don’t get?

Through all those questions, the real point was that people are finally realizing that blogs are not easy money. Blog networks are not easy money. It takes a lot of time, dedication, and great staff to get to a successful position.

If it wasn’t for Splashpress buying out sites like Blog Herald and Performancing, things would be getting boring :)

5 Responses to Blog Networks – The Luster is (finally) Gone


Jeremy Wright

February 22nd, 2007 at 9:13 am

The blog belongs to Jay Allen. He joined the network. The blog was still his. He’s now choosing to sell. If the new owner wants to stay as part of the network, they can.

Pretty simple really :-)



February 22nd, 2007 at 1:01 pm

But that begs the question – you were paying for the content to be developed? (even if you didn’t own it)


Are Blog Networks Passé? » Blog Network Watch

February 26th, 2007 at 2:06 am

[...] Ahmed at Tech Soapbox argues that the time of blog networks has passed. The luster is gone, and while blog networks were the hot thing on the Web in the past year, it’s time for online entrepreneurs to think of other business models. [...]



February 26th, 2007 at 3:03 am

All these questions you’re putting up to b5 … why not just email Jeremy and ask him, and then you can get a more well-rounded post. :-)



February 26th, 2007 at 1:02 pm

Aye I shall do that Martin :)