Advertising – 10000 engineering hours!

28 Mar

I just wanted to point this out …

I keep seeing those damn ads where they talk about how they spend 10000 engineering hours to improve the best-in-class-awesome-towing-capacity-insane-fuel-efficiency truck.

But is it all that impressive?

Based on 40 hours a week, the average employee (working at 50 weeks a year) works for 2000 hours. So when it comes to 10000 hours, really you had five employees work on this.

When you have thousands of employees, five just isn’t impressive.

2 Responses to Advertising – 10000 engineering hours!



March 28th, 2007 at 8:23 pm

Yes, but is that engineering hours or reading RSS and getting coffee hours?

Could skew the calculation completely.



March 28th, 2007 at 8:40 pm

Crap – have you been watching me work?