Something that has always baffled me is how big people’s egos get. And this is true in every industry I’ve ever been in – from online gaming to domains to local search to daily deals to fitness/health now.

Somehow there are people in this world who think making $10,000 a month or having 50,000 FB likes makes them a big deal.

I’ve met a lot of successful people, and I’ve found that the ones that do the best realize that they have an audience (I always perceive it as a serious audience), but that they (and their company) are not that big of a deal.

To use fitness/health as an example – Examine.com gets a decent chunk of traffic. ~30,000 visitors/day, so a million people a month. Impressive!

But then you look at Precision Nutrition. I don’t know their exact traffic count, but I do know their fantastic infographic on the cost of being lean got millions and millions of visitors over the span of a few days. Even more impressive.

But then you look at MyFitnessPal. Their 20 million visitors fetched them $475,000,000 from Under Armour.

Now that’s impressive.

And until you can pull something like that off, check your ego. You’re not as big as you think you are.