You’re not as big as you think you are.

10 Feb

Something that has always baffled me is how big people’s egos get. And this is true in every industry I’ve ever been in – from online gaming to domains to local search to daily deals to fitness/health now.

Somehow there are people in this world who think making $10,000 a month or having 50,000 FB likes makes them a big deal.

I’ve met a lot of successful people, and I’ve found that the ones that do the best realize that they have an audience (I always perceive it as a serious audience), but that they (and their company) are not that big of a deal.

To use fitness/health as an example – gets a decent chunk of traffic. ~30,000 visitors/day, so a million people a month. Impressive!

But then you look at Precision Nutrition. I don’t know their exact traffic count, but I do know their fantastic infographic on the cost of being lean got millions and millions of visitors over the span of a few days. Even more impressive.

But then you look at MyFitnessPal. Their 20 million visitors fetched them $475,000,000 from Under Armour.

Now that’s impressive.

And until you can pull something like that off, check your ego. You’re not as big as you think you are.

1 Response to You’re not as big as you think you are.



February 19th, 2015 at 8:15 pm

Sol, I am 114kg. Joke, this is fantastic, succinct and hard-hitting, great post.