What is ReachLocal doing … ?

17 Jan
2008

ReachLocal – recipient of $67million in funding.

The footer includes a link to ReachLocal Directory … which is nothing more than an ODP directory.

What exactly is the point of having that?

UPDATE: Fixed the funding – I had erroneously noted it as $160 million. Someone from RL did contact me about this – I was told that it is just an old directory page … but I fail to see why it is linked from their front page still.

6 Responses to What is ReachLocal doing … ?

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Dave

January 17th, 2008 at 1:59 pm

Trying to make themselves look bigger than they actually are to non-savvy web users? Or trying to hoodwink investors wondering how their money is being spent?

But given that much of ODP is hardly very local, it does seem like a very strange move.

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Hany

January 17th, 2008 at 6:15 pm

As you continuously predict, local search is strong and will only get stronger and more popular in the future.

Maybe these investors are just seeing the possible potential of ReachLocal?

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Rich

January 18th, 2008 at 11:14 am

Its for SEO

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Ahmed

January 18th, 2008 at 11:44 am

Except it is delivering zilch SEO-wise. And it also just looks … terrible and unprofessional.

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Nick

January 18th, 2008 at 5:37 pm

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Ahmed

January 19th, 2008 at 1:33 pm

Right – so why bother having it?

Bizarre.

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