Weather sponsored by … who?

24 Sep
2007

If you read my blog regularly, you know I am in love with our iBegin Weather weather widget. It is a great way for us to build up deep links, build brand, all while doing something super simple and super light (the stress on the server is there – but we have enough experience with caching and what not that it loads fast and intelligently).

So I laughed really hard when I saw this: The Enterprise. That’s right – the weather is ‘sponsored’ by Seafood Sam’s – way to go guys :)

We have over 2,500 unique sites actively using our weather widget. Google reports 20,000 backlinks (not bad for a site launched in mid-May).

The widget strategy is a great way to build up traffic. But it shouldn’t be your primary feature.

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