Full disclosure can be really tricky when someone doesn’t want to be disclosed.
I myself am in a tricky situation. We sell business data to companies interested in the local space. We also cover interesting companies in the local space.
So – we have a customer who bought data from us months ago. This same customer put this website live about a week ago. I emailed him to ask if it is okay I disclose the connection with iBegin – he asked me not to (which is completely understandable – I would likely do the same). But now – I want to cover this website, but I can’t, because of this conflict – I have a business interest in them succeeding, but they have asked me to not to disclose our relationship. At the same time, I think they have a good product that the readers of this blog (about 300 subscribers) would find interesting.
So I’m stuck.
Plus – it is extremely interesting in what ways our data is used. I mean – in ways totally outside of the realm of ‘online local’ (and I’m not talking about direct marketing either).
Anyway the gist is – I like to disclose any relationship I have with any website/product I review. I just gave a specific example where such a conflict can arise.