Examine.com continues to grow, and is slowly becoming the juggernaut I always wanted it to be.

The reality though is that none of this was happenstance. It’s been two years of solid grinding – reading, writing, editing, connecting, responding to emails asap, etc. I’m retired, but every day, from roughly 10am to 4pm, with a 30-60 minute break in-between (depending on which of my favorite tv shows played the night before), I am working away on Examine.com. The drive itself has nothing to do with money – if I want to achieve my goal (make Examine.com the reference site on nutrition), I need to put in the time.

One of my favorite books is So Good They Can’t Ignore You. The basic premise is that one has to work incredibly hard (and intelligently) to become the master at anything. Talent and passion are nice, but they don’t make you a star. Better than average? Sure. But only with a relentless approach can you be the best.

I love reading biographies, and this tends to be the central theme – they all put in their time. LBJ? Grinded? Robert Moses? Grinded. Ahhhhnold? Grinded. [Insert anyone who made it big] – grind grind grind. Hell I’ll even mention Jon Goodman’s PTDC – it’s come out of nowhere to become a major hub. And it’s not like Jon accidentally did it. Send him an email – he will respond. Ask him for help – he will come through. He grinds nonstop, and it’s a big reason why he is as successful as he is.

This is where I insert some kind of inspirational quote on how hard work results in better luck, but you get the damn point. Incremental work adds up.

I will say – we are reaching the point where we are so good that they cannot ignore us (anymore). And damn it feels good