Selling Blogs: Thick skin is a requirement

21 Feb

I read the Technosailor no-sale-happened post with a bit of interest. We had taken a quick look, but had decided to pass (more on that later).

We’ve been involved with selling blog resources (but never blogs) and also been involved in acquiring blogs ourselves. And while Jacob does all the heavylifting in finding great bloggers and so forth, there is one condition I have always placed on any purchase involving a blog:

If the blogger does not come with it, we don’t want it

Jacob picked up Blogging Pro and ForeverGeek before we merged. And the lesson he got there was that half the value is in the blogger. What I like about blogs is that it is filled with personality – when I read it, I am subjected (to use that word) to a certain style of english. There are thousands of blogs regurgitating the same information over and over. I like my regurgitated news with a certain flair :)

So back to Technosailor – things he did wrong:

  1. Care that people said he was asking too much. Almost all sites I have sold I have had people complain that the starting bid was too high (nevermind the actual BIN). Every single one has hit the BIN. People always whine and complain … don’t forget, they don’t care about you. They just want the best deal possible.
  2. Use of the word potential. Any time I look at a sale and I see ‘lots of potential‘ I immediately hit BACK. Every website has potential. To me it says – “I haven’t done much with this site, but if you work your ass off, you may be richly rewarded. If not well – you didn’t unlock its potential”
  3. He was Aaron Brazell. Lets be honest – he is basically the IT/server guy at b5 media. His audience is interested in how Digg is nothing compared to Grey’s Anatomy. The new buyer couldn’t emulate that. If it does have so much potential, why doesn’t b5 push it more?

Aaron’s writings are interesting. His blog is pretty good. But a buyer would have such an uphill battle that unless the blog was highly niche-based (ala Blog Herald), acquiring it at a high multiple just doesn’t make sense.

5 Responses to Selling Blogs: Thick skin is a requirement


Aaron Brazell

February 21st, 2007 at 1:31 pm

Thanks for the objective analysis, Ahmed.


How to Sell Your Blog

July 7th, 2007 at 9:03 am

[...] Selling Blogs: Thick Skin is a Requirement – Ahmed shares a few reflections on Aaron’s experiences and some from his own as a blog buyer. [...]


How to Buy or Sell a Blog « Lorelle on WordPress

January 30th, 2008 at 6:43 am

[...] Selling Blogs: Thick Skin is a Requirement looks at what it takes to sell a blog, using examples from Aaron Brazell’s experience trying to sell his site, with some good insights on what to do and not do during the process. [...]


How To Sell Your Blog in 3 Easy Steps : Performancing

July 15th, 2009 at 3:43 am

[...] probably asking for too much and b) you’ll be lowballed to the 7 hells. As my namesake says – you need a thick skin, so deal with it. Not every blog sells according to the expectations [...]


Emmanuel Uduezue

December 22nd, 2011 at 5:49 am

Nice Post!

i have been looking for a good article on selling blogs and i stumbled on this post through thanks for this nice post. i sure will link to it when i put up a post on sellinkg blogs for my blog readers.