Self-service ads

30 Jul
2007

I’ve talked about before how direct ad-sales is the best way to truly maximize your revenue capacity. We own a lot of XXXX.org domains – we then get custom advertising for the site (often times contacted by advertisers to our high SE rankings), and make pretty damn good money. Recent case in point: Site with 100 impressions a day earning maybe $30 a month from AdSense is now doing $250 a month in a direct ad-deal. Time spent on it? 30 minutes. This also underlines the power of domains, but that is for another day.

The more interesting example I wanted to point out is our Blog Flux Directory. For about the last month Jacob had been managing our new self-serve ad-system. Basically any category/tag page can have top/skyscraper bought out. Direct link to your website. All ads would be vetted, so of course it would be relevant (and thus not a PR-based sale).

We released this system about 2-3 weeks ago via a massmail to our members (emails are key). We had about a dozen sales, each at a minimum of $50 a month.

This is a great start. I have a site that does micro-ad sales of roughly $15 a month. The site generates over $10,000 a month (with little intervention on my part). Blog Flux is not only bigger but also far more reaching in its scope.

But this is only the start. Sure we had people come advertising themselves (we have both blogs and commerce websites as advertisers). Our next job is now to go out and find specific advertisers for the largest keywords.

The point here is – we created an self-service ad system, we let our own users know about it, and have already started to make more (with revenue of $750, we have displaced roughly $50). $700 extra per month (most of them are subscriptions) that will keep recurring. Our CPMs are damn high, but I am sure our advertisers are also getting their return back.

Google Adsense is a nice base. But don’t let it be your flat base.

9 Responses to Self-service ads

Avatar

ervin

July 31st, 2007 at 1:17 pm

interesting post.
although the part about a site with 100 impressions per day making $250 per month sounds hard to believe. i’ve got a site with 20,000 impressions per day that only makes about $1000 per month from google adsense.
does this mean that using your direct sales method i could be making $50,000?
too good to be true.

Avatar

Ahmed

July 31st, 2007 at 1:47 pm

Yes and no.

In our case, it was extremely targeted. Eg ‘athletes foot’ – we own AthletesFoot.org, and are top 10 in Google for that keyword (we aren’t, I just cited an example).

In such a case, the traffic is specifically looking for an issue, and someone selling athlete’s food medicine/ointment/whatever could make a lot of money, even from just 100 pageviews a day.

Furthermore, in your case – 20k impressions a day means roughly 600k a month. Your CPM is roughly $1.66. This is where a sales force and size counts a lot – Local.com boasts an average CPM of $40. With that CPM (I am sure Local.com does more than 20k impressions a day), you would be making $24,000 a month. How does that sound? :)

Avatar

David

August 1st, 2007 at 12:09 pm

Even increasing the previous commenter to $6.50cpm, he’d be looking at around $4k a month, which is very livable, unlike his current CPM. But I agree, finding great ways to target sites is key. Love what we are doing with BlogFlux. :)

Avatar

Marc Miles

August 28th, 2007 at 2:57 pm

Self Service? Am I missing the link to the self service part, Im not seeing it on Blog Flux.

Also, did you build the add management software in house, or, some off the shelf, if so, what product are you using. Thanks.

Avatar

Ahmed

August 28th, 2007 at 3:00 pm

Here we go: http://dir.blogflux.com/ads.php

Built in-house.

Avatar

Marc Miles

August 28th, 2007 at 3:28 pm

Error, yikes!

Avatar

Ahmed

August 28th, 2007 at 3:36 pm

Just that you are not logged in :)

Avatar

Marc Miles

August 28th, 2007 at 4:00 pm

Ahh, I created an account. However, prior to checkout nothing mentions if my $50 is good for the entire mont, regardless of qty of impressions, or, if its good only for 1000 impressions.

Avatar

Ahmed

August 28th, 2007 at 4:17 pm

Good point, will clarify that.

top