IYP Reach in the US (according to Google)

20 Aug

Was talking to Mike about Google’s stats for websites, and we thought it would be cool to see the reach for the biggest YP sites in the USA. Cut-off was 0.1% reach:

Site Unique Visitors Reach
City Search 7.4 M 3.2%
YellowPages.com 6.8 M 3%
SuperPages.com 6.2 M 2.7%
Yelp 4.6 M 2%
Local.com 3.2 M 1.4%
MerchantCircle 2.6 M 1.1%
InsiderPages 2.1 M 0.9%
Yellow Book 1.5 M 0.6%
Open List 1.5 M 0.6%
Dex Knows 1.2 M 0.5%
Yellow Bot 900 K 0.4%
Yellow.com 920 K 0.4%
MagicYellow 750 K 0.3%
50 States 390 K 0.2%
Kudzu 560 K 0.2%
YellowUSA 420 K 0.2%
Judys Book 200 K 0.1%
iBegin 180 K 0.1%

As a kind of comparison, YellowPages.ca reaches 4.7% of Canada.

Color me surprised at CitySearch being #1.


I added 50states.com to the list – if I miss any other, let me know.

I will admit that it is domain based. So sites like HelloMetro get lost because of their multi-domain approach. Alas nothing I can do about it.

I can also say that the #s for iBegin (our site) is a bit off, so you should take these #s with a grain of salt.

16 Responses to IYP Reach in the US (according to Google)


The Top IYPs In The US - According to Google

August 20th, 2008 at 10:44 pm

[...] engine optimization? You may want to subscribe to my company RSS feed. Thanks for visiting!My bud Ahmed has put together a list of the top IYPs in the US based on reach derived from Google’s [...]


Clark Scott

August 21st, 2008 at 7:04 am

This is looking at a singlle domain for stats. We own 1500 city guides with their own Yellow Page data. i.e. http://www.HelloChicago.com http://www.HelloSeattle.com http://www.HelloBoston.com. Combined we get over 3.4 million unqiue visitors a month.
This is why we usually fly under the radar when these type studies are done.

Clark Scott
CEO, HelloMetro Inc.



August 21st, 2008 at 7:41 am

This study must only be considering one domain. I know for a fact that YELLOWPAGES.COM is an entire netowork that includes AOL IYP, Yahoo Local, Yahoo IYP, 411.COM, Areaguides.net, Mapquest, MSN Live, addresses.com etc. There’s no way that a network like that comes 2nd to any url on your list.


Understanding Google Maps & Yahoo Local Search » Local Links of Interest | Developing Knowledge about Local Search

August 21st, 2008 at 10:22 am

[...] IYP Reach in the US (according to Google) – Amed Farooq, TechSoapbox.com [...]


The Local Onliner » Google Ranks IYP Traffic; Adds to Ranking Controversy

August 21st, 2008 at 11:46 am

[...] data doesn’t make everyone happy. HelloMetro CEO Clark Scott, for instance, comments on Ahmed’s techsoapbox blog that “this is looking at a single domain for stats. We own 1500 city guides with their own Yellow [...]


Kelsey Group Blogs » Google Ranks IYP Traffic; Ads to Ranking Confusion

August 21st, 2008 at 11:54 am

[...] make everyone happy. HelloMetro CEO Clark Scott, for instance, comments on Ahmed’s techsoapbox blog that “this is looking at a single domain for stats. We own 1500 city guides with their own [...]


yp.com aint "all that"

August 21st, 2008 at 1:42 pm

in response to Newbie….. you obviously work for at&t. Have you ever used that yellowpages site? first of all, it’s horrible. secondly….that should tell you that of people typing in the direct domain names that all of the money that at&t has sunk into advertising yp.com ISNT WORKING….. noone likes yellowpages anymore….wonrg url, wrong name, site is horrible = less uniques.



August 21st, 2008 at 2:38 pm

I wouldn’t have guessed the #1 spot, not even with a cheat sheet. I expected DexKnows to be a little higher as well, at least higher than Yelp and Local.com -


Jon Seymour

August 24th, 2008 at 4:21 pm

GetFave.com, 300K uniques, is also the largest video IYP with over 4000 business videos.



August 24th, 2008 at 4:36 pm

Sorry Jon – Google comes up with 0.0% reach.


Defining a Yellow Pages Site

September 9th, 2008 at 9:07 pm

[...] struck me. What defines a  web site to be a Yellow Pages site?  Now I had read this post  IYP Reach in the US (according to Google)which lists a good number of IYP sites but is there some characterisitc they all [...]



September 19th, 2008 at 8:13 am

Actually, yellowpages.ca in Canada reaches 42% of the population with a unique visitor count of about 8 million per month. According to comscore, Yellow Pages Group network is the 8th largest in Canada, and the largest wholly Canadian owned network in Canada. For idea’s on how to do it right, see Yellow Pages Group.



September 20th, 2008 at 1:31 am

This post was about was about what Google thinks/says, not about what comScore thinks/says.



September 23rd, 2008 at 1:04 am

there is another site i found the focuses on the “repair Industry”. So if you ever need to get something fixed, i found this site to be pretty usefull. 30 Local cities for any repair you can think of. http://www.repairfinders.com/.


Loci 2008: The year in Local from Michael Jensen’s Point of view » Understanding Google Maps & Yahoo Local Search

January 7th, 2009 at 11:48 am

[...] IYP Reach in the US (according to Google) Very awesome numbers that show who the big players are (City Search, YP, SuperPages, Yelp, Local and who’s not. [...]


Mihmorandum | Links of Local Interest (â„¢) | Google

June 14th, 2009 at 4:54 pm

[...] The IYP’s are fighting an incredibly difficult battle, because they’re stuck in a Catch-22 of sorts. Google is the default Internet Yellow Pages for most people. In order to get increased visibility, they have to advertise on TV and other non-Internet media (which seems like a real LOSER of an idea, if you ask me), advertise on Google for an incredible number of Local Search phrases (never a good idea to be beholdin’ to your largest competitor for traffic). But Ahmed Farooq of TechSoapbox and iBegin has put together a great chart of IYP reach according to Google. [...]