Hot off the Presses: Wowhead sold for over $1 million

23 Jun
2007

For those that have read my about page, I used to be involved in the MMO (massively multiplayer online) space. Since quitting and focusing on (what I see as) more lucrative markets (local and blogging), I’ve still kept a good relationship with pretty much all the large players – while I tired of it, keeping abreast of news is interesting.

So today, after tucking the missus to bed and getting on the computer to catch up on some email, I saw an interesting email in my inbox (from a trusted acquaintance). Wowhead, a popular World of Warcraft website, was purchased for over $1 million.

Some quick background (hold on, it can be a bit confusing):

Before WoW launched officially, a lot of EverQuest players were invited to beta test. One of them was Thott, leader of one of the largest EQ guilds (Afterlife). Being a resourceful programmer, and utilizing WoW’s LUA programing interface, he wrote Thottbot. The program basically stored information on all quests/items/creatures/characters/etc that the user came across, and then uploaded it into a centralized system (Thottbot). Users around the world could then load up information, find out how to do quests, where to go, etc. Distributed with the most popular WoW add-on (Cosmos), the site was an instant hit.

Before Thottbot, the pre-eminent database site for online games was Allakhazam. It had the largest subsites for the (then) most popular games – EverQuest, Final Fantasy XI, Dark Ages of Camelot, and Star Wars Galaxies. Allakhazam was a subscription site, making money from people willing to pay for features like advanced search (incidentally, all the content on Allakhazam was actually user-submitted).

I had the mental fortitude to snap up Thottbot (for IGE) right before WoW came out of beta. I can’t disclose the details, but it was in the $xxx,xxx range. For the amount of traffic the site got, it was an absolute steal.

With Thottbot on the scene, Allakhazam greatly suffered. Why would people pay for a subscription with everything for free on Thottbot?

Another quick aside: for those new to MMOs, companies like IGE sell virtual currency and goods for real-world dollars. For all the (unwarranted) hype of Second Life, IGE et all are far bigger – they push hundreds of thousands of dollars worth of goods every day. A lot of players don’t like them – they believe virtual good sellers corrupt the ‘pure’ nature of the game.

Allakhazam.com was operated by a guy who used the nickname ‘Allakhazam’. He was one of the fiercest anti-IGE players around. I had once offered him $1 million (before WoW even entered alpha) – he wasn’t interested. Anyway, the site took a hit, and after a few years of struggling to survive, he eventually broke down. He sold out to IGE for roughly $7-10 million. The justification was that he sold the site to ‘Affinity Media’, which owns (but isn’t) IGE. Anyone with half a brain knew that they were the one and same.

So – with Thottbot/Allakhazam owned by IGE, they pretty much owned the WoW fansite market (and thus a huge audience to push their wares to). At least, if it wasn’t for Wowhead. A late-comer, the site was an instant hit, with its clean UI and fast loading speed (think of Thottbot as Altavista, and Wowhead as Google). You can see on Alexa how Wowhead has grown while the others have stagnated.

And so ‘Affinity Media’ has struck again. Verified by three different sources, the price was confirmed at over $1,000,000. The lower limit was 1 million, while the upper was $1.5 million.

And people thought running a fansite wasn’t worth it :)

UPDATE: Some people have asked for proof – I can’t give you that. But – I did confirm with another source. As far as I am concerned, this is solid. So Digg it.

UPDATE2: IGE has been ‘supposedly’ sold off by Affinity Media. They used FUD when they purchased OGaming. They used FUD when they purchased Allakhazam. Just some more FUD – rest assured IGE/Affinity Media are still very connected.

UPDATE3: The FUD doesn’t end. Remember – I sold OGaming to IGE, while they claimed it was ‘RPG Holdings’ that purchased it. I’ve experienced it firsthand. I talked to another contact – it is a bit byzantine (how the site was ‘sold’), but as it stands, IGE US LLC’s parent company is Affinity Media. Certain properties may have been sold, but not the company itself.

UPDATE4: The sale is confirmed:

News travels fast! We were hoping to have the time to put together a proper announcement about this, but it appears word is already out, so we wanted to acknowledge it: now that IGE is out of the picture, Wowhead has decided to become a part of the ZAM Network.

I leaked the sale before it was officially announced, so that shows I did have someone on the inside (my past with Thottbot etc just confirms it). All the same contacts are saying the same thing – Affinity is still very much involved with IGE.

UPDATE5: At the recent VRGood Summit, it seems Brock Pierce (CEO of IGE) talked about getting out of the game, with no mention of IGE having been sold from Affinity. Consider this sale supposedly happened over two weeks ago, seems a convenient thing to forgot. Not to mention walking around with an ‘Affinity’ badge.

UPDATE6: I’ve written about why Allakhazam, then Thottbot, and now Wowhead became the top dogs. More developer/design-focused.

60 Responses to Hot off the Presses: Wowhead sold for over $1 million

Avatar

Andre

June 23rd, 2007 at 12:55 am

hmm i wonder what else will be bought out by this industry. All in all the community will come to accept this. Its life.

Avatar

JCM

June 23rd, 2007 at 1:46 am

Also worth noting that this come hot on the heels of Affinity Media’s sale of IGE. Looks like they’re moving out of the RMT business and into databases instead.

Avatar

JCM

June 23rd, 2007 at 1:47 am

Avatar

Theo

June 23rd, 2007 at 1:48 am

I’m in the wrong business.

Avatar

Ahmed

June 23rd, 2007 at 1:49 am

Allakhazam directly works for AM. And he claims ‘it is my understanding’?

What delicious FUD – I wouldn’t believe a word of it :)

Avatar

JCM

June 23rd, 2007 at 2:03 am

lol–let’s make this a conversation then. What’s FUD? I don’t know the term.

Avatar

Ahmed

June 23rd, 2007 at 2:05 am

FUD is short for ‘fear, uncertainty, and doubt’

On a more simpler case, it is simply spreading mis-information. IGE claimed they didn’t own RPG Holdings … but they did. They claimed they didn’t own Thottbot for ages … but they did.

Fool me once, shame on you. Fool me twice, shame on me :)

Avatar

JCM

June 23rd, 2007 at 2:13 am

What about the gamasutra interview?

Let me find link…

Here: http://www.gamasutra.com/php-bin/news_index.php?story=14235

Avatar

Ahmed

June 23rd, 2007 at 2:14 am

Yeah I’ve read it. I’ve updated my post (UPDATE4) as to why I wouldn’t believe them.

Avatar

Kirk

June 23rd, 2007 at 4:35 am

who ARE these contacts?

Avatar

Neo

June 23rd, 2007 at 5:27 am

So, what about this excerpt from their about us page:

“In addition, we are firmly committed to the rules of gameplay and to the gaming community. As such, we have a firm stance against virtual item markets and powerleveling services. You will never see us support such efforts. ”

No longer true?

Avatar

Paul

June 23rd, 2007 at 6:08 am

Wait.. someone sold a wow-related website for $7-10 million?! Dollars?! Did I read that right?

Avatar

Egymillió a WoWheadért at Frostshock!

June 23rd, 2007 at 6:19 am

[...] beszélik, kedvenc WoW-adatbázisunk egymillió dollárért cserélt gazdát a minap (ezt kvázi a WoWhead [...]

Avatar

Wowhead.com sold to Affinity Media - Fires of Heaven Guild Message Board

June 23rd, 2007 at 8:21 am

[...] gold ads on it. The comment sytem was what set it apart I think. Another story on it here : Hot off the Presses: Wowhead sold for over $1 million – Tech Soapbox [...]

Avatar

Ahmed

June 23rd, 2007 at 10:15 am

@Kirk – they want to keep shush. I broke it before Wowhead.com announced it, so they were right on the moeny there.

@Neo – yep. Hypocrisy at its best :)

@Paul – no. Allakhazam was the leader for EQ, FFXI, DaoC, SWG, and one of the leaders for WoW. It was the biggest most established brand in the MMO space. Still a bit high? Likely.

Avatar

Frank

June 23rd, 2007 at 10:32 am

Actually looks like a change or more dodging? This is on the front page now:

News travels fast! We were hoping to have the time to put together a proper announcement about this, but it appears word is already out, so we wanted to acknowledge it: now that IGE is out of the picture, Wowhead has decided to become a part of the ZAM Network. We’ll post a lot more information later today. Stay tuned!
– The Wowhead Team

Avatar

Ahmed

June 23rd, 2007 at 10:40 am

Yep, posted in my ‘UPDATE4′ :)

The reality is some people will believe what they want to hear. Because Affinity ‘said’ they sold IGE, it must be true. Oh well, you cannot convince everyone.

Avatar

Frank

June 23rd, 2007 at 10:47 am

woops guess i missed that part

Avatar

Big Money Make A Mighty Head | Broken Toys

June 23rd, 2007 at 12:09 pm

[...] and here. [...]

Avatar

Wowhead sold for $1 Million

June 23rd, 2007 at 12:18 pm

[...] over at Tech Soapbox (antoher fine Bloggy Network blog) broke the story early this morning. Wowhead, a popular World of [...]

Avatar

damiende

June 23rd, 2007 at 2:45 pm

Just curious what are the feelings towards Brock Pierce and his link to child trafficking?

Avatar

MMODump.com » Wowhead sold for $1M?

June 23rd, 2007 at 3:03 pm

[...] We’re still waiting for official confirmation on this, but word is that Wowhead, my favorite WoW database, was just sold to Affinity Media for around $1 million. The [...]

Avatar

Ahmed

June 23rd, 2007 at 3:05 pm

@damiende: no comment. Lots of accusations have been swirling around, but zero proof anything ever happened (other than his colleagues getting busted). That is all I know about that.

Avatar

Game Rag Daily » Blog Archive » Wowhead Sold for a Cool Million!

June 23rd, 2007 at 7:07 pm

[...] true as far as I can tell.  Acording to techsoapbox Wowhead was also sold to IGE or a company that IGE [...]

Avatar

Another IGE Buyout. | Ding! Grats!?

June 23rd, 2007 at 8:40 pm

[...] News comes from a former employee of IGE that the company has purchased WOWHead, a site similar to Thottbot and Allakhazam. He goes further to deny the recent statements that IGE has severed all ties with it’s former parent company (Either Affinity Media or something called RPG Holdings). This source has no reason to obfuscate the facts, and is up front about his former role in acquiring fansites (including the sale of his own Ogaming) for IGE. The page also has some juicy info regarding the sale of Allakhazam in that Alla apparently sold out for somewhere in the range of 7-10 million dollars. [...]

Avatar

Mark

June 23rd, 2007 at 9:18 pm

So it would seem all three major database sites are owned by the same company now? I don’t play World of Warcraft anymore so I suppose it doesn’t affect me, but that can’t be good.

I wonder if a new database is going to spring up at some point. Seems like there will be at least some people not using Wowhead now.

Avatar

Huitpieds

June 24th, 2007 at 12:45 am

Frankly, Ahmed, this seems a little fishy to me. According to the links, including the one of some tradeshow announcement, they say they aren’t in business with IGE anymore.

But you insist they are but won’t disclose how you know this. So, I have to ask — do you work for a competitor of these companies or have some interest of your own in this? You said you handled deals for IGE. Are you still involved in selling virtual currency? How do we know this isn’t your own “FUD” did you call it?

Avatar

Ahmed

June 24th, 2007 at 12:49 am

So I work for a competitor, yet somehow I knew before everyone else that Wowhead was sold. And for how much. Sorry, nope.

I’m surprised the shills took so long to spread their FUD – try to street away from my original point.

You can read my about page and my previous posts – I have enough on my plate as it is :)

Avatar

Huitpieds

June 24th, 2007 at 1:07 am

What’s a shill? I did read your about page. That’s why I asked. Cuz you say you handled the purchases of MMO sites for IGE. So you’ve been in the trading business, working for IGE. Now you’re writing stuff against them. And you didn’t really answer my question. Are you still involved with sites that sell virtual currency?

Avatar

Ahmed

June 24th, 2007 at 1:10 am

‘Sorry, nope’ I don’t know how I can be more succinct than that :) Your obsession itself is questionable – hiding behind anonymous nicknames is always an interesting decision.

I don’t see how this is writing stuff against them. The title is ‘Wowhead.com sold for $1 million’. I was right about the Wowhead.com sale. No one (include them) has disputed the $1 million. So – either you can stay on topic or stop wasting my time.

Avatar

Big Money Make Mistakes | Broken Toys

June 24th, 2007 at 2:51 am

[...] In response, the original blogger/ex-IGE employee noted the interview from just two days ago on CNet where Brock Pierce bemoaned the state of competing with the Chinese when running a gold arbitrage. Despite Affinity’s insistance that, you know, that this shouldn’t be a problem since, you know, they sold IGE off to the Gnomes of Zurich or Somali pirates or  something. [...]

Avatar

PJ

June 24th, 2007 at 7:14 am

“A lot of players don’t like them – they believe virtual good sellers corrupt the ‘pure’ nature of the game.”

Love how you try and sweep that under the carpet, this need to rationalize it almost make it sound like you are still selling gold. Apart from the game companys saying its against the rules and ban people. Its not a question of being “pure”, this digital counterfeiting creates hyper inflation in the game, and in order to sell gold you need to make it in game, so there are tons of gold farming bots running around and more often than not getting in the way of the real players. Not to mention the fact that real players are being harassed IN THE GAME “Hey wanna by gold!” “Buy cheap gold!” “We can level your character” over and over. And of course those players who wish to fight each other find it unfair if the other party can simply boost their ability because they can but powerful items external by means which are external to the game.

Avatar

DodoBird

June 24th, 2007 at 8:42 am

I was wondering if you could confirm whether or not this guy is actually *you*? The problems with internet and anonymity and all that, was curious to see if it was just someone stirring up trouble.

http://wow.allakhazam.com/forum.html?forum=21;mid=1182604776288028313;num=32;page=1

“And also, “The reality is some people will believe what they want to hear. Because Affinity ’said’ they sold IGE, it must be true.”

Just because you say that Affinity is lying, doesn’t mean its true.

To quote Allakhazam himself, on April 22nd,

“There are rumors going around about the sale of IGE, so I figured I ought to address them. It is my understanding that last week Affinity Media sold IGE. What does this mean for Allakhazam? Well basically nothing, since as I’ve said all along we never had any connection to IGE other than mutual ownership. However, for those of you who were bothered by what little connection there was between our companies, you can now rest easy. We are no longer even owned by the same company.”

http://wow.allakhazam.com/forum.html?forum=3;mid=117772225728544482;page=1

“A month ago, IGE was owned by Affinity Media who also owns us. Now, IGE is owned by Jon Yantis, who, I believe, was one of the original founders of IGE but had sold off his share years ago. Beyond the fact that Affinity sold IGE to Yantis, I have no knowledge of the terms of the sale.”

http://wow.allakhazam.com/forum.html?forum=3;mid=117772225728544482;page=1;howmany=50#1177946548119589019

“Anyway, the site took a hit, and after a few years of struggling to survive, he eventually broke down. He sold out to IGE for roughly $7-10 million. The justification was that he sold the site to ‘Affinity Media’, which owns (but isn’t) IGE. Anyone with half a brain knew that they were the one and same.”

I’m sorry, but when you start to sling mud like this, it irks me. Again, from the mouth of Allakhazam himself,

“First off we were not a low profit business when they bought us. We were quite profitable. We were never purchased to combine with IGE. We were purchased to combine with Thottbot and Ogaming. Thottbot and Ogaming were popular sites that were losing money. We were a popular site that was making money. They wanted to integrate our business model.”

http://wow.allakhazam.com/forum.html?forum=3;mid=117772225728544482;page=2;howmany=50#117796727514809131

“As for why they sold IGE, I am not privy to their thought processes. I doubt it has anything to do with any moral judgement about what IGE did. I’m sure it is just a pure business decision. Whatever they were paid was likely considered to be a better deal than whatever they would have made by keeping the business. I know when I sold my business I calculated the best and worst case income from the business over time, factored in that income from running a business is taxed as normal income, but income from the sale of a business is taxed at a capital gains rate, calculated the potential income of the money that would come instantly from the sale and came to a number where I felt there was more of a risk in keeping the company than selling it. When they got above that number I agreed to sell. I imagine Affinity did much the same thing.”

Avatar

low_rdr

June 24th, 2007 at 9:17 am

Directed @ PJ

You honestly can’t blame gold sales companies for selling gold. If there were no gold sales companies, people would still buy gold.

WOW is one of the few games that have not embraced the market, feeling it hurts players more than helping them.

My question to you is how would say….. a 22 year old full time student, who works part time in his local factory to help pay for his tuition, keep up with a 17 year old high school drop out in his guild?

Unless he spends a few bucks, it won’t happen. Your idea of “hyper inflation” is not only wrong, its on the edge of insanity.

Have you seen prices on any server for 1-40 gear? That is “hyper inflation”. When a level 25 uncommon dagger sells for 3 gold, yet a level 40 rare mace sells for 5 gold, there is an issue.

Your blaming farmers and botters for ruining the economy? Blame your guildmates, they’re the ones buying it. Don’t complain because you don’t have the money to compete.

Avatar

Ahmed

June 24th, 2007 at 9:56 am

@PJ – selling in game currency isn’t a simplistic matter of ‘oh it creates inflation.’

I realize there are downsides – farming, spam, etc. Heck, I myself would never buy gold. But at the same time, the person *is* investing his/her time into procuring the gold/items/statistics.

Simple reason really Blizzard/SOE/et all don’t sue companies like IGE. While winning would make things great for them, the downside of losing is so high that it isn’t worth the risk.

My server admin buys gold occasionally. He is a hardcore MMO player who started off with EQ1 the day it was released, and in fact ran one of the major EQ class sites back in the day. He has limited time now – he definitely understands how the mechanics of the game works, he definitely isn’t a newbie – he just doesn’t have the time to farm the gold in-game. Is he evil now?

Like I said – it isn’t as simple as saying ‘this is good’ or ‘this is bad.’ It is a complex issue that has many sites.

@Dodo – WordPress caught your comment as potential spam (due to all the links) – I’ve approved it now.

That was me, but alas, I was immediately locked and banned from posting after my second post. So I have no avenue of responding.

I honestly never thought of the angle that ‘I know someone at Wowhead’. But it doesn’t make any sense – why would anyone on Wowhead leak the news to me? Don’t forget, Thott, and then Allakhazam both denied their purchase for as long as they could, until it eventually leaked. Heck I purchased Thott when WoW was still in beta (it was in the Cosmos IRC chat. Sealed the deal in 48 hours, and then Thott/IGE conversed to finagle on the details).

I didn’t realize how loyal people were to their sites (gotta be honest, we never had such loyalty with OGaming) – so all the accusations that I’m sort of evil little imp are both surprising and a bit confusing.

But it is true – I cannot prove that Affinity and IGE are still very much so related. That news.com piece is pretty damning, but conveniently ignored by most. Only a few people can prove the connection (ie actual paperwork), and they have no reason to. So I’m going to let it go – not one single person has questioned the $1 million price I quoted, but so many people up in arms about this. Worldviews are hard to change :)

Avatar

Lemmy Caution

June 24th, 2007 at 11:23 am

As you put it, “Worldviews are hard to change.”

For some reason, following this little story (from slashdot) has triggered a complicated response in me.

I believe that there’s been a transition in the relationship between people and the world. We’ve gone from being subjects (in the political sense) to citizens, and then from citizens to consumers. Now, we’re moving from being simple consumers to being “fans,” which in some ways is a return to being subjects again. Consumers create their identity by the things they buy and own, but fans produce their identity in their relationship with the people who produce the things they buy. Branding, franchising, and “loyalty” to certain producers are very important to fans, more even than the actual products they buy: if they buy something of poor quality from a franchise to which they are loyal (or if the producers do something they dislike, such as having an affiliation with IGE), cognitive dissonance sets in, and they will either deny that the product is of poor quality, or create a narrative of redemption (“yay, they sold IGE!”) which they desperately want to believe.

The companies the produce the material to which the fans are loyal occupy almost a parental role, and this is how the fan is a combination of the subject (someone who’s political identity is determined by the authority of another to which they submit) and the consumer. Just like the subject does not wish to recognize that their position is ultimately created by pure power – that their princes and kings maintained their position by the dint of force – most fans do not want to recognize the economic and material realities that create the goods which form the basis of their relationship with their producers. They like their corporations and businesses to be somewhat distant, benevolent beings filled with people who are brilliant and who love their games, comics, TV shows and such with the same fervor that the fan does. They do not want the reality: a lot of business decisions, templates, and often people who are cynically creating things that they believe are aesthetically and intellectually beneath them, or at least disinteresting to them.

The people who populate places like the ones you describe are very much of this sort. Ultimately, my theory is that it is what happens when consumer society blends with what sociologists have called the “authoritarian personality.”

Avatar

TreeNinjas - They’re Everywhere! We cover it all from CEO’s haha, Linux, Windows, and the hardware it all runs on.

June 24th, 2007 at 5:24 pm

[...] Affinity recently sold IGE, which Wowhead claims as the reason they allowed the sale to go through. But did ZAM really sell IGE? The blogger who put this story online doubts that IGE and ZAM have actually distanced themselves. [...]

Avatar

World Of Warcraft Fansite Sells For $1 Million at How To Buy Websites

June 25th, 2007 at 1:17 am

[...] sky is the limit in the web biz. I just read today that the website Wowhead has sold for $1 million. Thats an incredible sum for a fansite of a video [...]

Avatar

Thomas Møller

June 25th, 2007 at 1:22 am

[....]Simple reason really Blizzard/SOE/et all don’t sue companies like IGE. While winning would make things great for them, the downside of losing is so high that it isn’t worth the risk.[....]

Isn’t just a matter of time before blizzard sues more of there gold/farming companies?

http://forums.worldofwarcraft.com/thread.html?topicId=106771592&sid=1&pageNo=1

They did it with peons4hire?

Avatar

Ahmed

June 25th, 2007 at 1:46 am

@Lemmy – excellent point. No better example than Apple really – its beyond consumerism! The problem is people’s world view is set, and you can’t change it.

@Thomas – totally unrelated. peons4hire is being sued for spamming messages inside the game. It has nothing to do with the actual activity (ie they could have been spamming for viagra pills and the same suit would have been brought up).

Avatar

Thomas møller

June 25th, 2007 at 7:35 am

Sorry i thought that it was about gold and stuff – seems weird not to it when they are sueing them . Making it a test case to see how far they could get.

Avatar

WoWHead.com sold for $1m

June 25th, 2007 at 7:44 am

[...] If you are interested, please the sources. Especially the very intersting link at techsoapbox.com where Amid (a former IGE-employee) rants a bit about this entire business. Sources: Slashdot.org, Tech Soapbox, News.com [...]

Avatar

WoWHead | AFK Gamer

June 25th, 2007 at 7:59 am

[...] An interesting history lesson about this and prior fan site sales, including Thottbot and Allaka-adver-popups, by Ahmed Farooq, former acquisitions dude at IGE: “Hot off the Presses: Wowhead sold for over $1 million”. [...]

Avatar

Loading… » Blog Archive » You’re Going To BlizzCON - Maybe

June 25th, 2007 at 8:39 am

[...] So there you have it. I suggest you read the entire article at TechSoapBox. [...]

Avatar

PJ

June 25th, 2007 at 10:15 am

“My server admin buys gold occasionally. He is a hardcore MMO player who started off with EQ1 the day it was released, and in fact ran one of the major EQ class sites back in the day. He has limited time now – he definitely understands how the mechanics of the game works, he definitely isn’t a newbie – he just doesn’t have the time to farm the gold in-game. Is he evil now?”

Evil is a word which belongs in childrens books. He (or you) rationalises his crimes, like any criminal. (Of course EULA transgressions may legally be called something else than crimes, but then i’m not a laywer nor English)

“Like I said – it isn’t as simple as saying ‘this is good’ or ‘this is bad.’ It is a complex issue that has many sites. ”

Just like when some people choose to blow up other people. Wonderful world.

Avatar

Ahmed

June 25th, 2007 at 10:21 am

You just compared gold selling to terrorism? Bravo, you win the ‘what in the world analogy’ award of the day.

I’m not going to get pulled into it, but suiciding bombing is a complex issue. If you think people wake up one day and think “Hrmm. I hate their freedom. I think I will blow myself up” you live in a deluded world.

Even on their worst days Blizzard doesn’t refer to gold selling as ‘criminal’

Avatar

RAY YU .: Ray of Light » Blog Archive » Wowhead Sold for $1 Million+

June 25th, 2007 at 11:00 am

[...] 1 million. It doesn’t say so in the announcement, but other reports that were leaked (see Tech Soapbox) before do state that. Since the announcement confirms the sale, no reason to doubt the figure.  [...]

Avatar

Reports: IGE Has Been Sold

June 25th, 2007 at 1:25 pm

[...] others are alleging that ties remain between Affinity and IGE. And if IGE was sold months ago, why was Affinity CEO Brock Media at the Virtual Goods Summit doing [...]

Avatar

DodoBird

June 25th, 2007 at 5:49 pm

By the way, as for the CNet article you linked, it is most likely true that Brock Pierce is still part of Affinity Media. In the thread from Allakhazam that I linked earlier, Allakhazam affirms that he is indeed one of the owners. However, just because IGE has been sold to Yantis, it doesn’t necessarily mean that Pierce had to leave Affinity along with it. There is no reason why he would leave just because IGE had been sold off, as he is one of the owners of the entire Affinity network. Instead of leaving IGE in particular as the article seems to infer, he could very well want “out” of Affinity and the MMO business as a whole.

Avatar

Ahmed

June 25th, 2007 at 5:50 pm

@Dodo – that might apply … if there wasn’t a previous article, where Brock talks about IGE’s margin falling to 1%, and him wanting to find a new CEO for it.

Avatar

WoW :: World of Warcraft Europe Téléchargement, Pièce rapportée, Papier peint, Nouvelles » Archive du blog » Pour un million de dollars d'objets

June 26th, 2007 at 3:41 am

[...] en soit, selon le site Tech Soapbox qui affirme avoir trois sources confirmant l’information, cette dernière vente porterait sur [...]

Avatar

WoW Gold Source » Blog Archive » WoW Website Sold for over $1Million

June 26th, 2007 at 4:38 pm

[...] popular WoW database site Wowhead just sold for over a million bucks, according to this Techsoapbox article. Here’s an excerpt: Verified by three different sources, the price was confirmed at over [...]

Avatar

Employee

June 27th, 2007 at 10:27 pm

Hey there. I worked for IGE for some of the time period you mentioned. I helped build the first HK location from the first computer. I know when those deals were made, so I’m wondering if I know you, I lost touch with all the guys that worked there. To prove it I can tell you that I owned Alan at Age of Mythologies, Pizza Hut delivered in type 8 typhoons and everyone in Hong Kong carries an umbrella ;)

Avatar

Ahmed

June 27th, 2007 at 11:02 pm

Unlikely Employee. I only dealt with the executive branch, and I never handed in reports. I had *no* clue how the primary operations were done – I was exclusively responsible for the content side (I was offered the VP of Content job but declined).

Avatar

Fancy » Blog Archive » Moneh

July 23rd, 2007 at 4:12 pm

[...] Wowhead, Allakhazam, and Thottbot.  Totally didn’t know about that. [...]

Avatar

Learn2Play, the new Real Money Trading? - Gone Fishing

September 9th, 2007 at 11:50 am

[...] valuable commercial enterprises. Wowhead (a World of Warcraft database site) was recently sold for over $1 million. That price reflects the value of the advertising space the site carries – specifically for [...]

Avatar

Platform Azeroth: Why Information is Broken - Tim Howgego

June 19th, 2008 at 12:28 pm

[...] plain text adverts. And who buys those? It would be akin to Messrs Yantis and Pierce burning $10 million. In the street. Outside Blizzard’s shiny new [...]

Avatar

Wizards & Wenches » Databases and item tooltips

August 21st, 2008 at 2:55 pm

[...] sold later to ZAM/IGE for over $1,000,000. That kind of number usually get the interest of other people (why don’t we do this stuff?), [...]

Avatar

Disciple Theme » Databases and item tooltips

August 27th, 2008 at 5:19 pm

[...] sold later to ZAM/IGE for over $1,000,000. That kind of number usually get the interest of other people (why don’t we do this stuff?), [...]

Avatar

A Strange Game - Tim Howgego

May 10th, 2010 at 5:05 am

[...] other than their founders. For example, the ZAM network (notably Allakhazam and Wowhead) cost almost $10 million to assemble. Curse recently raised $6 million of venture capital. WoW.com (formerly WoW Insider) is [...]

top