Group Couponing is Dead, Daily Deals are Here

1 Jun

Read over at Mike’s Blog that Google has finally gone live with its daily deal equivalent.

What I find interesting now is that the entire concept of “tipping” (need X buyers to get this deal) seems to have disappeared. The entire shtick of Groupon was that you needed at least X buyers to get a deal … and thus you had to tell your friends, spread the word, etc.

Instead the reality has become with so many people buying deals now, instead of tipping, the bigger concern is quantity. The deal has a limit of 2000 – something that was pretty rare to see before, but with AT&T (via, Facebook, and other giants starting to really move into this space, the demand problem will no longer remain a problem. Instead the supply of specific deals will likely become the more pressing concern.

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