Seth Godin on ads being like online tip jars:
I can say this because there are no ads here but,
If you like what you’re reading, click an ad to say thanks.
Pretty simple, but not an accepted online protocol, at least not yet.
I like most of what Seth says, but that just made my eyes boggle. Clicking on an ad that you don’t care about just because you like the content is outright cheating
I hope people know to do better.