While I helped facilitate this sale a while ago (and there was a bit of a ‘quiet period’ going on with it), the go ahead to go public with it is here.
Revenue and traffic are not going to be disclosed, but lets say the strong brand and strong (actual, and not wishful) potential was a big reason HostGator purchased it.
I will have a follow up interview with Brent Oxley, HostGator’s president soon. He has promised me that the site will be revamped soon. This isn’t a simple purchase – it’s an investment.