Your traffic will bleed. No matter how many times you brand with the obvious ‘.com’ or ‘.net’ or whatever, people will type in other domains. You can’t stop that.
So I laughed the other day when Compete.net dropped, and someone else picked it up. Compete.com, a traffic analytics company, was completely asleep at the wheel as their domain-in-another-extension dropped.
Whoops.
UPDATE: Actually the domain never expired. The new owner just contacted the old owner and bought it from him. Evidently Compete.com couldn’t even do that.
3 Responses to Compete to compete for their own traffic
And more domain foolishness - Cowboys.com - Tech Soapbox
October 18th, 2007 at 10:58 am
[...] up on Compete.com missing Compete.net dropping, a bigger story: Dallas Cowboys re-think Cowboys.com [...]
TOMAS
October 18th, 2007 at 8:53 pm
Wow, this company has definitely made some waves as of late with their analytics tool – that’s kind of embarrassing.
Break for Halloween. Also - don’t just reset a password - make sure - Tech Soapbox
October 31st, 2007 at 2:38 pm
[...] we can all attest to that) – ‘forgot password’ is a process I go through again. So – pick on Compete again – email addresses are easy to get to. If I put in my email address – you shouldn’t reset the [...]