Begun the Price Wars Have

24 Oct

I had an interesting call earlier this week. When we originally launched iBegin Source, we almost blew the floor off the competition. Our entire approach was efficiency and efficacy – do it right (the first time), do it fast, and do it simple – remove barriers to save costs (especially in terms of man-power).

Imagine my surprise – one of the ‘Big Three’ was willing to offer Full US for 36 months at $2000 a month.

For another post, but the noise volume over at iBegin is definitely on the up-and-up. By making sure we are around, keeping in contact, our “presence” is starting to get felt, and it seems like the competition is responding. We have quite a few customers now who were going to go with the Big Three – but ended up with us. Price? Support? Our vision? This blog (I myself am flattered by how many compliments I’ve gotten here).

Even better is that our presence is now strong enough that we are cash-flow positive. Isn’t that a peachy thought. Which at the same time isn’t to scare our current customers – the rest of Enthropia Inc does well enough to cover any issues (plus savings). But iBegin is almost ready to stand on its own two feet.

I’m terribly excited for 2008. Not that we are interested in selling (consider me as someone who builds lifestyle companies), but we had a buyout offer in the low seven digits. By end of 2008 we should be at least in the eight digits. We have a lot of stuff to do and implement – so much in the pipeline – our small team means fast results with low overhead. First on the agenda is taking direct control over is My Home and giving it a shake (the current manager for that is … leaving … more on that very soon).

1 Response to Begun the Price Wars Have


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