Mike Dobson does a great job talking about the many challenges Apple is about to face with their new mapping system.

The one part I disagree with Mike is the impetus that is driving Apple into this. Beyond the brand, beyond it making sense for Google (with the integration into local search), Apple’s new payment system will be greatly aided by having a door into local.

UrbanSpoon is already doing a great job kicking CityTable’s ass using iPads. If Apple can integrate the iPad/iPhone/iPod into business transactions, they’ll (continue to) do well in the future.