And the downward spiral continues …

24 Sep
2007

I’ve posted about being hot one second, and then not for the rest of eternity, and just want to dredge up this example again:

slowly dropping until irrelevant.

Just a lesson – just because something is cool/hot for a while doesn’t mean you’ve built anything sustainable/long-lasting. Frappr was cool, and spread like fire, but once people realized that it wasn’t really useful, they dropped it.

A burst of activity is good, but you really need to take a long hard look on why your website will be popular 18 months from today.

1 Response to And the downward spiral continues …

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And it ended up being acquired … - Tech Soapbox

October 19th, 2007 at 10:27 am

[...] favorite whipping boy on a site that gets popular due to faddish nature and then just declines for the rest of its life [...]

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