My favorite whipping boy on a site that gets popular due to faddish nature and then just declines for the rest of its life … was acquired.

No terms of deal were announced – really it seems just that Platial needed this feature, and decided to buy out the website instead of developing it themselves. Plus to its credit, Frappr does have a ton of user data.

Reminds me of when Tucows bought Kiko (calendar) – they wanted the functionality, and it would be cheaper for them to just buy it then develop it in-house.